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Simply Ageless Foundation Review

Olay and Cover Girl Join Forces

Cosmetic Executive Women, Inc. Insider’s Choice Beauty Winner

Simply Ageless?

Simply brilliant!

I wonder who at Procter and Gamble had the brainstorm to leverage Cover Girl’s expertise in makeup with Olay’s arguably #1 position in anti-aging skin care. Give that woman a promotion ;-)

I hope the partnership is going smoothly and that we will be seeing the development of more anti-aging makeup products in the Simply Ageless line.

I personally would like to see a more moisturizing liquid version of Simply Ageless foundation for my very dry skin.

Cover Girl & Olay Simply Ageless Foundation with SPF 22 is a cream-to-powder formulation. It goes on as a cream and dries to a long-lasting powdery matte finish. The compact includes its own makeup sponge.

The little cake of creamy foundation has a swirl of white running through it to convey the idea that you are getting two products in one: a Cover Girl cream-to-powder foundation; plus Olay’s award-winning anti-aging Regenerist Daily Regenerating Serum.

It’s really a shame they added the white swirl. For one thing, Olay Regenerist Serum is not white; it’s translucent. More importantly, the white swirl makes color selection a bit tricky. See the shade selection tip below.

The coverage of Simply Ageless foundation is exceptional. It totally covers any redness, spider veins or age spots.

Excellent coverage is mostly a good thing but means you need a perfect match for your skin. Again, see the shade selection tip below.

Cover Girl’s ad copy states:

"This breakthrough formula with Olay Regenerist Serum and SPF 22 stays suspended over fine lines and wrinkles, unlike the leading anti-aging department store foundation that can gather in wrinkles and make skin look older."

I guess it’s true that this foundation stays more on the surface than many others. In fact, what it reminds me of most is stage makeup.

Pros: High SPF; excellent coverage; lasts all day; cumulative anti-aging benefits of Regenerist Serum; matte finish is a good look for oily skin; and affordable.

Recommended for: Oily to normal skin and/or very uneven skin tone (age spots, rosacea, prominent birth marks or scars).

Cons: Tricky shade selection and application.

Shade Selection Tip:

Whether it is due to the (white) Titanium Dioxide, the white swirl signaling two-products-in-one, or an optical illusion created by the white swirl (which makes the color appear darker by contrast), you need to go three to four shades darker in selecting your shade.

There are 15 shades of Simply Ageless running in increments of five from #205 (lightest) to #275 (darkest).

The first time I bought Simply Ageless, I selected #205 because the colored portion appeared to match my skin tone. [I will use #205 as an undereye concealer. LOL.]

I next tried #220 which is three shades darker. Close but not quite.

I finally found my match at #225 which is four shades darker than my first purchase. Wow!

See what I meant about shade selection being tricky. Given my role at Ageless Beauty, I get lots of practice and usually hit my shade dead-on the first time.

Application Tip: Don’t use the included sponge. I found this foundation much easier to apply and blend with just a clean finger.

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