Olay Tinted Moisturizers

Comparison of Olay Definity and Total Effects

Two Olay Tinted Moisturizers - How Does One Choose?

P & G plans to extend its Olay product lines horizontally in expectation that consumers will continue seeking drugstore skin care bargains. The trend of choosing more affordable anti-aging skin care products may have been triggered by the poor economy, but it’s expected to last long after the recession’s end.

For consumers, the problem with horizontal line extension is that it becomes more difficult to select among similar products within a diversified brand with many lines like Olay.

We now have Pro-X, Regenerist, Total Effects and Definity - to name just a few.

I took a look at two of Olay’s newer tinted moisturizers. Tinted moisturizers are great for when you’re in a rush or want minimal coverage. They’re especially nice when they come with added benefits.

The Definity product reviewed here promises to even and clarify skin tone over time. The Total Effects product promises to attack skin aging on seven fronts.

Looking at the formulations (ingredients, viscosity, shade options) can tell us even more about the similarities and differences in these two Olay products.

You’ve probably heard a lot about Olay Definity Color Recapture because of the full page ads announcing that it was selected 2009’s Best New Product in a Better Homes and Gardens poll of 50,000 independent voters.

You may not have heard as much about Olay Total Effects Daily UV Moisturizer + Touch of Foundation. I consider it a bit of a Cinderella story.

Total Effect is Olay’s 7-in-1 line which promises to fight skin aging in seven ways:

• 1. Line Minimization,
• 2. Nourishing Moisturization,
• 3. Subtle Lifting,
• 4. Brightening,
• 5. Gentle Exfoliation,
• 6. Pore Refinement and
• 7. Free Radical Defense

The Similarities

Both products are Glycerin and Dimethicone based to give a silky feel and (temporary) line-filling ability.

They both contain high levels of cell-communicating Niacinimide (Vitamin B3). Niacinimide benefits the skin in three positive ways: exfoliating dead surface cells; protecting from future UVB damage; and promoting the production of healthy new cells.

They both have a matte finish, so don’t expect a luminous glow.

The Differences

Color Recapture contains Acetyl Glucosamine, a skin identical ingredient with wound-healing properties. Niacinimide and Acetyl Glucosamine have proven to be more effective against hyperpigmentation in combination.

Total Effects has a slightly higher concentration of Niacinimide and a more complex antioxidant cocktail.

Definity is good for oily to normal skin and is available in three shades which work for all but very dark skin.

Total Effects works well for slightly oily to dry skin, but only comes in one shade which suits light to medium skin tones.

Total Effects is thicker and creamier, thus providing heavier coverage though it is still quite sheer.